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The name of the business, "Liwayway," meaning "dawn" in Tagalog, was selected to reflect the optimism of the Philippines following the aftermath of World War II. Oishi, started in 1946 as Liwayway, was originally a family-owned corn starch (gawgaw) and coffee repacking business. From then on, Oishi started to venture out to other category like Beverage, Milk, Cereals, and Cookies, Biscuit and Wafers II. In fact, their first savory snack is widely known for the name of the brand, Oishi Prawn Crackers, that when a customer says he wants an Oishi, he particularly meant the Prawn Cracker. Liwayway Marketing Corporation serves their customers a large variety of product offering through their brand Oishi. Carlos Chan is the owner of Liwayway Marketing Corporation. Liwayway got their name during the postwar era which means optimism and hope, just perfect for the innate spirit of Filipinos. The famous starch named as Liwayway Gawgaw started to advertise in magazines and radios. Liwayway Marketing Corporation was established in 1946 starting its humble beginnings with repackaging of starch and coffee. Liwayway Marketing Corporation operates as a subsidiary of Liwayway Holdings Company Limited.
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The company was founded in 1966 and is based in Pasay, Philippines. In addition, it offers milk, sweets, and cereals.
![mga nobela ni liwayway arceo mga nobela ni liwayway arceo](http://rizal.lib.admu.edu.ph/aliww/images/women_pics/LArceo_big.jpg)
It offers beverages, cookies, corn snacks, popcorn and peanuts, potato snacks, seafood, and vegetable snacks. Liwayway Marketing Corporation or Oishi engages in distribution of snack products.